About
Strategic Public Relations Manager with 5+ years of experience leading integrated PR, content, and event marketing initiatives across B2B and consumer industries. Skilled at translating complex technical concepts into clear, audience-driven messaging that supports business objectives. Experienced in media relations, B2B email marketing, social media strategy, and trade show execution, with a strong focus on measurable results and brand credibility.
Experience
Lead integrated public relations and communications initiatives to increase brand visibility and media engagement across B2B and industrial automation audiences, securing coverage in local and industry publications.
- Write and distribute press releases, media pitches, and thought leadership content to support product launches, company initiatives, and executive visibility.
- Plan and manage trade shows and industry events end to end, including logistical planning, vendor coordination, and sales collateral development, driving new customer inquiries and product demo requests.
- Develop strategic messaging that translates complex, technical subject matter into clear, audience-appropriate communications supporting business and sales objectives
- Used Google Analytics, Meta, and LinkedIn Insights to track performance, report on KPIs, and inform campaign optimization.
Promoted memberships and events, managed scheduling and social media, and led the transition from paper to digital records to improve client experience, retention, and staff efficiency.
Assistant Marketing Coordinator
Supported salon marketing, social media, email newsletters, and in-salon promotions, helping grow online engagement by 15–20% and strengthen product sales and client loyalty.
Managed social media and on-campus outreach, doubling Twitter impressions and increasing advertising revenue by ~15% while contributing weekly feature stories for the Culture section.
Education
Bachelor of Arts (B.A.) in Public Relations
Skills
Communications & Public Relations
- Strategic communications planning
- Media relations & press outreach
- Press releases & media kits
- Thought leadership
- Crisis communications
- Executive and internal communications
Content & Messaging
- Messaging development
- Copywriting & editing
- Content strategy
- Social media management (LinkedIn, Instagram, Facebook, TikTok, X)
Events & Integrated Campaigns
- Trade show and experiential marketing
- Logistical planning and vendor coordination
- Campaign execution and product launches
- Sales enablement materials
Analytics & Platforms
- HubSpot
- Google Analytics
- LinkedIn and Meta Insights